Monday, September 20, 2010

Future Jeep pickup truck, Dodge Viper to dealers - Chrysler

Car enthusiasts and even casual shoppers always want to know, "What's next?" Idle curiosity and fuel for automotive passions are legitimate reasons for wanting a peek at the new hardware. Usually, auto shows satisfy this need but with Chrysler having been rather mute about future product during the last auto show season, consumers are left wondering.

As part of the automaker's restructuring, Chrysler has been rather open about its plans for imminent product freshening, redesigns, and restyling. It just hasn't shown much to the public until this past month with the revised Chrysler Town & Country, all-new Dodge Durango, updated Jeep Wrangler, and tease of the freshened Sebring, recast as the 200. Now, word has it that dealers were shown two notable concepts at a recent meeting that give insight into future Jeep Wrangler pickup and a next-generation Dodge Viper.
The concept vehicles were presented last week at the 2010 Chrysler Dealer Show in Orlando, Florida, according to Automotive News. The event was attended by more than 75 percent of Chrysler Group's 2,314 U.S. dealers. In follow-up calls, Chrysler refused to comment, unwilling to confirm or deny the report.

Redesigned for the 2007 model year, the current Jeep Wrangler marked a dramatic size increase over from the preceding model. Its larger dimensions and styling were foretold by the 2005 Jeep Gladiator concept, a striking green pickup truck that made the show circuit. Could a pickup variation join the traditional Wrangler and the Wrangler Unlimited? It sounds plausible. The Wrangler is currently the best-selling Jeep model based on August figures, and at the moment, it is outsold by only the minivans and Dodge Ram pickup truck within the Chrysler Group portfolio. Building on this success with a new variation would make sense. The idea has historical precedent with the old Cherokee-based Comanche, CJ-8 Jeep Scrambler, and recent JT military-spec variant spun off the Wrangler Unlimited with a five-foot bed.